The fact that tourists who visit Bucovina relate more and more to quality standards promoted by the EU, forces the guesthouses administrators to point a big part of their attention towards creating a memorable holiday atmosphere. Since we intend, periodically, to check the balance of power...

Being on a positive trend and addressing to a market that is less willing to compromise, the tourism industry develops a highly complex content, represented by various organizations and services, having as a main objective meeting the expectations of consumers of tourism services and reporting...

One of the markets not long ago closed and completely regulated is now in the growing process of liberalization and deregulation: it is the utilities market we refer to (water, sewege, gas, electricity, waste collection). The deregulation of a market is usually followed by the appearance of...

The financial crisis arisen during the fall of 2008 (possibly with a new restart, worldwide, in 2012), as predictable as it may have been, it has actually surprised most markets and economic actors, certain industries facing serious liquidity problems and a significant decrease in demand. In...

Academic literature, both socio-human and economic profile, approached pretty much the subject of the city brand, usually in the broader context of analysis concerning national and local brands. Despite various theoretical paradigms proposed to identify the most appropriate theoretical modeling...

As the ICT develops, universities have to learn how to reshape their communication practices and views on learning environments. Today’s students, members of the Y Generation, are digitally natives who wish to, desire and might benefit from the use of Social Network Sites (SNS)...

The current paper aims to analyse one of the many models of evaluation for the equilibrum rate in an economy. It also briefly presents the main models and methods used in the specialized literature for the evaluation of the equilibrum exchange rate. The utilization of as many methods allows the...

Due to the fact that the Internet is now a media zone that tends to monopolize the entire tourist advertising, a careful analysis is required to determine its impact on the marketing activity of the tourist accommodation structures in Bucovina. The major objective of the study aims to highlight...

Through the study presented in this paper we wanted to point out some aspects that characterize the behavior of the administrators of tourist unities on the territory of Suceava county regarding the use of internet as an information and promotion instrument. The research objectives followed: the...

In the international touristic practice, but also in the specialized literature, it is perceived the population’s trend to spend the leisure time in an active way, by practicing tourism. It is also noted the fact that the forms of tourism organized in the big crowded centers, with fixed,...