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Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

Brodie, Roderick J.; Hollebeek, Linda D.; Juric, Biljana; … - In: Journal of service research : JSR 14 (2011) 3, pp. 252-272

Persistent link: https://www.econbiz.de/10009328901

Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of business research : JBR 66 (2013) 1, pp. 105-114

Persistent link: https://www.econbiz.de/10010054624

Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of Business Research 66 (2013) 1, pp. 105-114

Despite the extensive use of the term “engagement” in the context of brand communities, the theoretical meaning and foundations underlying this term remain underexplored in the literature to-date. Drawing on a literature review, this study adopts netnographic methodology to explore the...

Persistent link: https://www.econbiz.de/10011050073

Attitudes about Work Practices, Time Allocation, and Publication Output: Profiles of U.S. Marketing Academics

Polonsky, Michael J.; Juric, Biljana; Mankelow, Gary - In: Journal of marketing education : JME 25 (2003) 3, pp. 218-230

Persistent link: https://www.econbiz.de/10006251265

From the Student Perspective: Why Enroll in an Introductory Marketing Course?

Juric, Biljana; Todd, Sarah; Henry, James - In: Journal of marketing education : JME (1997), pp. 65-76

Persistent link: https://www.econbiz.de/10007306262

Exploring the Usefulness of an Ecotourism Interest Scale

Juric, Biljana; Cornwell, T.Bettina; Mather, Damien - In: Journal of travel research : a quarterly publication of … 40 (2002) 3, pp. 259-269

Persistent link: https://www.econbiz.de/10006897173

PRIVATIZATION AND COMPETITIVE CHALLENGES TO THE NEW ZEALAND APPLE AND PEAR BOARD AND THE EXPORT IMPLICATIONS

Welsh, Robert S.; Juric, Biljana; Hamlin, Robert - In: Journal of Food Distribution Research 30 (1999) 1

Persistent link: https://www.econbiz.de/10005798474

COMPETITIVE STRATEGIES USED BY THE NEW ZEALAND DAIRY BOARD TO COMPETE EFFECTIVELY IN THE GLOBAL MARKET FOR DAIRY PRODUCTS

Welsh, Robert S.; Juric, Biljana - In: Journal of Food Distribution Research 29 (1998) 1

Persistent link: https://www.econbiz.de/10005511035

An investigation of marketing practice by firm size

Coviello, Nicole E.; Brodie, Roderick J.; Munro, Hugh J. - In: Journal of Business Venturing 15 (2000) 5-6, pp. 523-545

Persistent link: https://www.econbiz.de/10005235909

Advancing understanding: the contribution of multi-method action research-based approaches to knowledge creation

Little, Victoria J.; Motion, Judy; Brodie, Roderick J. - In: International journal of learning and change : IJLC 1 (2005-06) 2, pp. 217-228

Persistent link: https://www.econbiz.de/10007287081