Pereira, Elsa; Mascarenhas, Maria Margarida; Pires, Gustavo - Centro de Investigação sobre Espaços e … - 2014
Sports events have been used to promote host communities in the global marketplace. A model of strategic leveraging of sport events was created by Chalip (2004), where one of the strategic goals is to “enhance host´s destination image”. This paper presents the findings of a research related...