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Multi-product firm competition : the role of product and advertising policies
Snetsinger, Douglas W. - 1985
Persistent link: https://www.econbiz.de/10004113109
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Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M. - 1991
Persistent link: https://www.econbiz.de/10004121733
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Advertising, competition and consumer behaviour : public policy and the market
Fulop, Christina - 1981
Persistent link: https://www.econbiz.de/10004008716
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Advertising, competition and market conduct in oligopoly over time : an econometric investigation in Western European countries
Lambin, Jean-Jacques - 1976
Persistent link: https://www.econbiz.de/10004660000
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Quality function deployment : a practitioner's approach
Bossert, James L. - 1991 - 1. print
Persistent link: https://www.econbiz.de/10004111060
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The Macintosh way
Kawasaki, Guy - 1989 - 2. [Dr.]
Persistent link: https://www.econbiz.de/10004086017
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Managing new products : the power of innovation
Kuczmarski, Thomas D. - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004090039
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New products management
Crawford, C. Merle - 1983
Persistent link: https://www.econbiz.de/10004090112
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Management à la Macintosh
Kawasaki, Guy - 1991
Persistent link: https://www.econbiz.de/10004099619
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New product development and marketing : a practical guide
Servi, Italo S. - 1990
Persistent link: https://www.econbiz.de/10004099972