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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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World Review of Entrepreneurship, Management and Sustainable Development
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International Journal of Sustainable Development
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RePEc
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1
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004923617
Saved in:
2
Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina
-
2006
Persistent link: https://www.econbiz.de/10004909745
Saved in:
3
Strategische identitätsorientierte Markenführung
Ringle, Tanja
-
2006
Persistent link: https://www.econbiz.de/10004909797
Saved in:
4
Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Kästner, Evelyn
-
2009
Persistent link: https://www.econbiz.de/10004949865
Saved in:
5
Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
-
2007
Persistent link: https://www.econbiz.de/10004909984
Saved in:
6
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
Persistent link: https://www.econbiz.de/10004921201
Saved in:
7
Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : Kausalanalytische Untersuchung am Beispiel von Jugendlichen
Schlagentweith, Dirk
-
2009
Persistent link: https://www.econbiz.de/10004929993
Saved in:
8
Consumer behaviour in China : customer
satisfaction
and cultural values
Yau, Oliver H. M.
-
1994
Persistent link: https://www.econbiz.de/10004177127
Saved in:
9
Das Wechselverhalten von Konsumenten im Strommarkt : Eine empirische Untersuchung direkter und moderierender Effekte
Henseler, Jörg
-
2006
Persistent link: https://www.econbiz.de/10004912059
Saved in:
10
Kundenzufriedenheit
mit Selbstbedienungskassen im Handel : Der Erklärungsbeitrag ausgewählter verhaltenswissenschaftlicher Theorien
Boslau, Madlen
-
2009
Persistent link: https://www.econbiz.de/10004949850
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