Increasing and maintaining customer loyalty has been shown to enhance service firm profitability. This research focuses on the antecedents of customer loyalty in a large national North American banking organisation, in particular the relationship between employee loyalty and customer loyalty,...

This paper seeks to theoretically identify the effective factors on employees' brand loyalty in the case of Agriculture Bank of Iran (ABI), based on the Rusbult's investment model. The data was gathered from 200 employees of ABI branches in Tehran city. Cluster sampling via a 29-items...

The contribution of female lecturer in education profession is undeniable and their satisfaction is crucial to retain them in this field. This research was conducted with the aim to investigate the factors that influence the female lecturer satisfaction in private higher education institution in...

The study is conducted to assess the impact of burnout on performance of the employees working in sales departments of banking industry in Pakistan. Data was collected from 322 sales officers working in banks. Regression analysis was used to assess the impact of burnout on performance and...