In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that...

For a single need of the consumers there are thousands of products available, with the same content and with a different packaging and brand. All these thousands of products are competing to be the no. 1 option of the consumers, battle that relies less upon the increase of the value for the...

The unprecedented financial and economic world present turmoil is dangerously covering the Europe and Japan, coming from the USA and being more painful than the economic downturn of the ‘80s. A massive decrease of trust and confidence is also perceived by consumers and business alike, and...

Despite the increasing awareness of content marketing tools in the academic community, the benefits of growth hacking were highlighted especially in blog posts and several e-books. This paper examines the particular features of growth hacking techniques, which differentiates it from traditional...

This paper aims to describe how a digital marketing simulation system improve the knowledge and skills of students, as well as their status as members of a virtual community, which gradually evolve from novice to expert in managing online advertising campaigns. The body of the article...

This paper aims to bring forth the transactional analysis and the emotional intelligence as tools in order to achieve the sales performance. These two concepts that are relatively new will help us approach in another manner the sales process. I chose this topic because I consider that the two...

The Clawback is a special tax applied to the pharmaceutical industry, that implies the contribution of all drug producers, to finance the public health system with a sum of money, which may vary between 5% and 11%, sum paid out of their income made from selling drugs. This tax provision was...

The population’s health represents the most important economic resource in a society. The social-economic role of heath protection is determined by the proper allocation of public financial resources but also partially, by the allocation of the populations own income. The general law of demand...

Computerized mathematical models are forecasting processes and support decision making in the management of insurance. Using the Linear and Integer Programming module of the WinQSB software, we have made a simulation on an actual specific situation of a firm that offers the clients the...

The public insurance system provides financial benefits to individuals that are obtained by collecting the due contributions. The analysis of satisfaction degree of the beneficiaries of the system was carried out to determine the challenges the system is facing and for determining the needs of...