Yan, Chen; Xin, Li; K, MacKie-Mason Jeffrey - In: The B.E. Journal of Economic Analysis & Policy 5 (2005) 2, pp. 1-39
We implemented one of the first web-based online field experiments of fund-raising. We embedded our experiment in the Internet Public Library to test four mechanisms: Voluntary Contribution (VCM), Premium, Seed Money and Matching. Although the gift size is not significantly different across...