Similar Search Results

Interregionale Preisunterschiede im Lebensmitteleinzelhandel

Buschle, Silvia - 1997

Persistent link: https://www.econbiz.de/10004342481

Energieverbrauch privater Haushalte : die Bedeutung von Technik und Verhalten

Dennerlein, Rudolf - 1990 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004074694

Dynamische Aspekte im Kaufverhalten : Die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl

Ebling, Christine - 2009

Persistent link: https://www.econbiz.de/10004929994

The optimal ratio between advertising and sales income

Mangani, Andrea - In: International Journal of Revenue Management 1 (2007) 1, pp. 65-78

We derive the optimal ratio between advertising and sales income when a publisher maximises its profits with respect to advertising space and product price. If consumers are more adverse towards advertising than towards price, the ratio is higher. The same theoretical framework is used to...

Persistent link: https://www.econbiz.de/10008539496

The optimal ratio between advertising and sales income

Mangani, Andrea - In: International Journal of Revenue Management 1 (2007) 1, pp. 65-78

Persistent link: https://www.econbiz.de/10005751519

A Partially Observed Markov Decision Process for Dynamic Pricing

Aviv, Yossi; Pazgal, Amit - In: Management Science 51 (2005) 9, pp. 1400-1416

propose an active-learning heuristic pricing policy. We conduct a numerical study to test the performance of four different … pricing problem faced by sellers of fashion-like goods. We consider a retailer that plans to sell a given stock of items … heuristic dynamic pricing policies in order to gain insight into several important managerial questions that arise in the …

Persistent link: https://www.econbiz.de/10009191340