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inform fundraising choices. …
Persistent link: https://www.econbiz.de/10011214026
Giving has been shown by many studies to be a social phenomenon. However, while people may desire to conform to the donation of others, it is unclear how fundraisers should take advantage of this. In this paper we conduct a field experiment in a workplace, in which employees are sent prominent...
Persistent link: https://www.econbiz.de/10011261678
Giving has been shown by many studies to be a social phenomenon. However, while people may desire to conform to the donation of others, it is unclear how fundraisers should take advantage of this. In this paper we conduct a field experiment in a workplace, in which employees are sent prominent...
Persistent link: https://www.econbiz.de/10011198465
Pay-What-You-Want (PWYW) pricing schemes are becoming increasingly popular in a wide range of industries. We develop a model incorporating self-image into the buyer's utility function and introduce heterogeneity in consumption utility and image-sensitivity, which generates different purchase...
Persistent link: https://www.econbiz.de/10010743113
In this paper we present evidence of self-image concerns in charitable giving using a laboratory experiment. Subjects make a series of three decisions of allocating an endowment of £10 between themselves and a passive recipient that is either a charity or the experimenters. When making these...
Persistent link: https://www.econbiz.de/10011048198
Pay-What-You-Want (PWYW) pricing schemes are becoming increasingly popular in a wide range of industries. We develop a model incorporating self-image into the buyer's utility function and introduce heterogeneity in consumption utility and image-sensitivity, which generates different purchase...
Persistent link: https://www.econbiz.de/10011241612
The unskilled-and-unaware problem describes a negative relationship between one’s skill level and self-assessment bias: the less skilled are, on average, more unaware of the absolute and relative quality of their performance. In this paper, we study whether, and to what extent, the...
Persistent link: https://www.econbiz.de/10011051337
place on a website set up to promote a fundraising drive by a large cancer research charity. Site visitors who choose to …
Persistent link: https://www.econbiz.de/10010959716
fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter describing a … charitable fundraising project organized by the opera house. Recipients were randomly assigned to treatments designed to explore … responses to fundraising schemes varying in: the presence of a lead donor; and how individual donations would be matched using …
Persistent link: https://www.econbiz.de/10011269004
This study examines why people initially give to charities, why they remain committed to the cause, and what factors attenuate these influences. Using an experimental design that links donations across distinct treatments separated in time, we present several results. For example, previous...
Persistent link: https://www.econbiz.de/10008542955