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The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures...
Persistent link: https://www.econbiz.de/10009353075
This paper looks into the communication factor in Greek foreign policy. It aims at identifying communication patterns and models used to convey Greek foreign policy positions abroad. It examines critically the efficacy of the applied practice and argues that the communication factor has been...
Persistent link: https://www.econbiz.de/10010686667
Persistent link: https://www.econbiz.de/10008751141
Die anhaltenden Asyl- und Flüchtlingsströme und der Antritt der neuen Europäischen Kommission am 1. November 2014 bieten Anlass für eine Debatte über ein Umdenken in der deutschen und europäischen Zuwanderungspolitik. Eine Abkehr vom „Festungsdenken“ ist dringend geboten. Die bisherige...
Persistent link: https://www.econbiz.de/10010959519
arguments by measuring how respondents in a voter survey frame the issue of Turkish membership. We find that framing the issue …
Persistent link: https://www.econbiz.de/10009367680
Book reviews
Persistent link: https://www.econbiz.de/10010901822
, but Kurdish organisations face the new region-wide conflicts in a position of empowerment in Iraq, Syria and Turkey. Kurd …
Persistent link: https://www.econbiz.de/10010901829
Kurdish Studies inaugural issue editorial and acknowledgements.
Persistent link: https://www.econbiz.de/10010901830