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Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Sharma, Piyush - In: Journal of International Business Studies 46 (2015) 3, pp. 381-389

Consumer ethnocentrism (CE) is a popular construct in international marketing research and is generally measured using the CETSCALE, a reliable scale with proven predictive validity but with limited evidence about its construct validity, dimensionality and cross-cultural measurement invariance....

Persistent link: https://www.econbiz.de/10011212490

Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework

Sharma, Piyush; Mathur, Rajiv; Dhawan, Abhinav - In: The journal of services marketing 23 (2009) 5, pp. 289-300

Persistent link: https://www.econbiz.de/10008316422

Measuring personal cultural orientations: scale development and validation

Sharma, Piyush - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 787-807

Persistent link: https://www.econbiz.de/10008710915

Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness

Sharma, Piyush - In: Journal of international business studies : JIBS ; a … 42 (2011) 2, pp. 285-307

Persistent link: https://www.econbiz.de/10008811515

Trust and reciprocity with transparency and repeated interactions

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 241-248

Persistent link: https://www.econbiz.de/10008382094

Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5, pp. 473-495

Persistent link: https://www.econbiz.de/10008416293

Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour

Sharma, Piyush; Marshall, Roger; Alan Reday, Peter; Na, … - In: Journal of marketing management : MM 26 (2010) 1, pp. 163-181

Persistent link: https://www.econbiz.de/10008416300

Gender and age as moderators in the service evaluation process

Sharma, Piyush; Chen, Ivy S.N.; Luk, Sherriff T.K. - In: The journal of services marketing 26 (2012) 2, pp. 102-115

Persistent link: https://www.econbiz.de/10009961747

Store environment's impact on variety seeking behavior

Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: Journal of retailing and consumer services 19 (2012) 4, pp. 419-429

Persistent link: https://www.econbiz.de/10009979336

Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3, pp. 229-246

Persistent link: https://www.econbiz.de/10009988434