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CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES
Cho, Chang-Hoan; Cheon, Hongsik John - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 99-116
Persistent link: https://www.econbiz.de/10008116035
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A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies
Cheon, Hongsik; Cho, Chang-Hoan; Sutherland, John - In: Journal of international consumer marketing 19 (2007) 4, pp. 109
Persistent link: https://www.econbiz.de/10007762565
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Interactivity on Japanese versus American Corporate Websites
Cho, Chang-Hoan; Cheon, Hongsik - In: Journal of international consumer marketing 17 (2005) 4, pp. 41-64
Persistent link: https://www.econbiz.de/10007096832