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Die Kausalanalyse in der empirischen betriebswirtschaftlichen Forschung -- Problemfelder und Anwendungsempfehlungen
Homburg, Christian
;
Klarmann, Martin
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
6
,
pp. 727
Persistent link: https://www.econbiz.de/10007394495
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2
Understanding Latent Conflict in Marketing Teams
Stock, Ruth
;
Klarmann, Martin
-
Fachbereich Rechts- und Wirtschaftswissenschaften, …
-
2006
Persistent link: https://www.econbiz.de/10010535314
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3
Brand awareness in business markets: When is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-213
Persistent link: https://www.econbiz.de/10008451606
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4
Multi Informant-Designs in der empirischen betriebswirtschaftlichen Forschung
Homburg, Christian
;
Klarmann, Martin
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 147-172
Persistent link: https://www.econbiz.de/10008238692
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5
Responsiveness to Customers and Competitors:The Role of Affective and Cognitive Organizational Systems
Homburg, Christian
;
Grozdanovic, Marko
;
Klarmann, Martin
- In:
Journal of marketing
71
(
2007
)
3
,
pp. 18-38
Persistent link: https://www.econbiz.de/10007745079
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6
Organisation von Marketing und Vertrieb in Zeitschriftenverlagen: Status Quo und aktuelle Entwicklungen
Klarmann, Martin
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
1
,
pp. 38-41
Persistent link: https://www.econbiz.de/10007594912
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7
Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication
Homburg, Christian
;
Klarmann, Martin
;
Staritz, Sabine
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 112-130
Persistent link: https://www.econbiz.de/10009972109
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8
What Drives Key Informant Accuracy?
Homburg, Christian
;
Klarmann, Martin
;
Reimann, Martin
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 594-594
Persistent link: https://www.econbiz.de/10009997977
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9
When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10009797080
Saved in:
10
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10008885839
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