Social broadcasting networks such as Twitter in the U.S. and "Weibo" in China are transforming the way online word of mouth (WOM) is disseminated and consumed in the digital age. In the present study, we investigated whether and how Twitter WOM affects movie sales by estimating a dynamic panel...

The external audit market in US is a market with noticeable features: a highly concentrated market, various choice patterns of auditors and the sequential mergers of big auditors over time. There has been growing concern about the impact of mergers and the increasing market concentration. Using...

This paper examines the effectiveness of four policy options to decrease the consumption of carbonated soft drinks (CSDs). They are: (1) a soda tax (1 cent per ounce), (2) a ban on television advertising, (3) limiting calories to 100 per 12 oz volume; and (4) banning large containers such as the...

This study examines how brand values of different carbonated soft drink (CSD) products change over time and how advertising and social media exposure contribute to brand building. The model consists of two stages. In the first stage, we adopt a structural approach to estimate the brand equities...

This paper quantitatively evaluates consumers' willingness to pay for hybrid vehicles by estimating the demand of hybrid vehicles in the U.S. market. Using micro-level data on consumer purchases of hybrid and non-hybrid vehicles from National Household Travel Survey 2009, this paper formulates a...

We examine the impact of four policy options on consumption of carbonated soft drinks (CSDs) by estimating a random-coefficient discrete-choice model of demand. Policy simulations using demand estimates indicate that the impacts of banning television advertising, limiting container size, and...

We examine the impact of four policy options on consumption of carbonated soft drinks (CSDs) by estimating a random-coefficient discrete-choice model of demand. Policy simulations using demand estimates indicate that the impacts of banning television advertising, limiting container size, and...

This paper evaluates how gasoline prices influences the average fuel econ- omy of the existing automobile fleet. Higher fuel price affects fleet composi- tion in two ways: immediate purchase decisions of new, more fuel efficient, vehicles and scrappage of old fuel inefficient gas-guzzlers....

Social broadcasting networks such as Twitter in the U.S. and Weibo in China are transforming the way online word-of-mouth (WOM) is disseminated and consumed in the digital age. We investigate whether and how Twitter WOM affects movie sales by estimating a dynamic panel data model using publicly...