Dabija, Dan Cristian - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2011) 16, pp. 63-74
The marketing environment in which producers or retailers act consists of the totality of factors and forces that come under the immediate control of a production or retail company and that influence the maintenance or development of profitable relationships with customers [Balaure, 2002, p.76]....