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Evolution of Large Retailers in Terms of Crisis
Floricica, Cãlin Mariana - In: Ovidius University Annals, Economic Sciences Series XI (2011) 2, pp. 180-183
In a difficult economic context and a more fastidious consumer, retailers can not pass evenly in the shelf price of … careful about what they buy. Must every producer (brand) won in their consumer wallet. The challenge is even greater as most …
Persistent link: https://www.econbiz.de/10010632728
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Quality of Services between Expectations and Performance
Gabriela-Liliana, Cioban - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 279-284
In this paper we highlighted the importance and the role of service quality in increasing the quality of welfare. In the twentieth century quality has become a fundamental and necessary value for progress, indispensable for "mastering" the future, in which the customer is important, he has...
Persistent link: https://www.econbiz.de/10010940599
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Impact of Economic Crisis on Buying Behaviour and Marketing-Mix Tools
Alina, Filip; Lelia, Voinea - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 931-936
International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...
Persistent link: https://www.econbiz.de/10010925895
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La fidélité du consommateur de biens culturels : Une analyse empirique des comportements d'assiduité et d'adhésion au Parc de La Villette
Guillon, Olivia - In: Revue d'économie politique 119 (2009) 2, pp. 301-321
level of loyalty. The consumer faces an information problem: given that each cultural good is unique, he?s uncertain as to … according to the kind or the frequency of consumers? practices. We support the idea that a consumer is characterized by his … disappointed. Since he?s unable to consider every substitute before he fixes his choice on a cultural product, the consumer adopts …
Persistent link: https://www.econbiz.de/10008679997
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ПРОЦЕСС ФОРМИРОВАНИЯ И ОЦЕНКИ УРОВНЯ ЛОЯЛЬНОСТИ ПОТРЕБИТЕЛЕЙ
Колобова Е.П. - In: Проблемы современной экономики (2012) 3, pp. 220-225
В статье рассматриваются ключевые аспекты оценки уровня лояльности потребителей. Предложена сегментация потребителей и разработана методика по оценке...
Persistent link: https://www.econbiz.de/10011238762
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ЛОЯЛЬНОСТЬ В СИСТЕМЕ УПРАВЛЕНИЯ ВЗАИМООТНОШЕНИЯМИ С ПОТРЕБИТЕЛЯМИ
Исаева Е.В. - In: Проблемы современной экономики (2009) 3, pp. 291-292
В статье рассматривается создание системы лояльности между потребителем и производителем, что является основой для построения полноценных взаимоотношений на...
Persistent link: https://www.econbiz.de/10011239052
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The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective
Plewa, Carolin; Conduit, Jodie; Quester, Pascale; … - In: Journal of Business Ethics 127 (2015) 3, pp. 643-659
influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in … mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word …
Persistent link: https://www.econbiz.de/10011242133
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VERTICAL PRICE TRANSMISSION IN DIFFERENTIATED PRODUCT MARKETS: A DISAGGREGATED STUDY FOR MILK AND BUTTER
Loy, Jens-Peter; Holm, Thore; Steinhagen, Carsten - Agricultural and Applied Economics Association - AAEA - 2012
Persistent link: https://www.econbiz.de/10010916422
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COST PASS-THROUGH IN DIFFERENTIATED PRODUCT MARKETS: A DISAGGREGATED STUDY FOR MILK AND BUTTER
Loy, Jens-Peter; Holm, Thore; Steinhagen, Carsten; … - Agricultural Economics Society - AES - 2014
In food retailing a high degree of static price dispersion between and within stores and between brands has been documented, but at the brand and/or retail outlet level the dynamic behaviour of prices, as well as its causes, have not been analysed in the European food market context. In this...
Persistent link: https://www.econbiz.de/10010918746
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A New Distribution Strategy : The Omnichannel Strategy
Belu, Mihaela Gabriela; Marinoiu, Ana Maria - In: Romanian Economic Journal 17 (2014) 52, pp. 117-133
marketing models meant to enrich the consumer’s experience. Therefore, the evolution of new technologies, the changes in the … consumer’s behaviour are the main factors that determine changes in the business model in the distribution field. The following …
Persistent link: https://www.econbiz.de/10010937958