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In a difficult economic context and a more fastidious consumer, retailers can not pass evenly in the shelf price of … careful about what they buy. Must every producer (brand) won in their consumer wallet. The challenge is even greater as most …
Persistent link: https://www.econbiz.de/10010632728
level of loyalty. The consumer faces an information problem: given that each cultural good is unique, he?s uncertain as to … according to the kind or the frequency of consumers? practices. We support the idea that a consumer is characterized by his … disappointed. Since he?s unable to consider every substitute before he fixes his choice on a cultural product, the consumer adopts …
Persistent link: https://www.econbiz.de/10008679997
В статье рассматриваются ключевые аспекты оценки уровня лояльности потребителей. Предложена сегментация потребителей и разработана методика по оценке...
Persistent link: https://www.econbiz.de/10011238762
В статье рассматривается создание системы лояльности между потребителем и производителем, что является основой для построения полноценных взаимоотношений на...
Persistent link: https://www.econbiz.de/10011239052
In this paper we highlighted the importance and the role of service quality in increasing the quality of welfare. In the twentieth century quality has become a fundamental and necessary value for progress, indispensable for "mastering" the future, in which the customer is important, he has...
Persistent link: https://www.econbiz.de/10010940599
influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in … mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word …
Persistent link: https://www.econbiz.de/10011242133
International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...
Persistent link: https://www.econbiz.de/10010925895
number and size distribution of sellers and buyers (market concentration) has a strategic importance in determining consumer …
Persistent link: https://www.econbiz.de/10008502778
A long period of time investors were interested in the Bucharest market, but the need for investment in the rest of the country, coupled with the high potential markets present there, resulted in increasingly more investors interested in Romania, switching to provincial cities. The application...
Persistent link: https://www.econbiz.de/10008483659
Although consumer diets are being upgraded globally, food purchase patterns vary across countries based on income … are seeing a rise in sales of products that meet consumer demands for variety, food safety, and quality. To meet these … products to meet consumer demands. Even as the food industry is becoming more global, food markets are increasingly responding …
Persistent link: https://www.econbiz.de/10005806545