Similar Search Results

Evolution of Large Retailers in Terms of Crisis

Floricica, Cãlin Mariana - In: Ovidius University Annals, Economic Sciences Series XI (2011) 2, pp. 180-183

In a difficult economic context and a more fastidious consumer, retailers can not pass evenly in the shelf price of … careful about what they buy. Must every producer (brand) won in their consumer wallet. The challenge is even greater as most …

Persistent link: https://www.econbiz.de/10010632728

ПРОЦЕСС ФОРМИРОВАНИЯ И ОЦЕНКИ УРОВНЯ ЛОЯЛЬНОСТИ ПОТРЕБИТЕЛЕЙ

Колобова Е.П. - In: Проблемы современной экономики (2012) 3, pp. 220-225

В статье рассматриваются ключевые аспекты оценки уровня лояльности потребителей. Предложена сегментация потребителей и разработана методика по оценке...

Persistent link: https://www.econbiz.de/10011238762

ЛОЯЛЬНОСТЬ В СИСТЕМЕ УПРАВЛЕНИЯ ВЗАИМООТНОШЕНИЯМИ С ПОТРЕБИТЕЛЯМИ

Исаева Е.В. - In: Проблемы современной экономики (2009) 3, pp. 291-292

В статье рассматривается создание системы лояльности между потребителем и производителем, что является основой для построения полноценных взаимоотношений на...

Persistent link: https://www.econbiz.de/10011239052

The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

Plewa, Carolin; Conduit, Jodie; Quester, Pascale; … - In: Journal of Business Ethics 127 (2015) 3, pp. 643-659

influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in … mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word …

Persistent link: https://www.econbiz.de/10011242133

Impact of Economic Crisis on Buying Behaviour and Marketing-Mix Tools

Alina, Filip; Lelia, Voinea - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 931-936

International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...

Persistent link: https://www.econbiz.de/10010925895

Quality of Services between Expectations and Performance

Gabriela-Liliana, Cioban - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 279-284

In this paper we highlighted the importance and the role of service quality in increasing the quality of welfare. In the twentieth century quality has become a fundamental and necessary value for progress, indispensable for "mastering" the future, in which the customer is important, he has...

Persistent link: https://www.econbiz.de/10010940599

La fidélité du consommateur de biens culturels : Une analyse empirique des comportements d'assiduité et d'adhésion au Parc de La Villette

Guillon, Olivia - In: Revue d'économie politique 119 (2009) 2, pp. 301-321

level of loyalty. The consumer faces an information problem: given that each cultural good is unique, he?s uncertain as to … according to the kind or the frequency of consumers? practices. We support the idea that a consumer is characterized by his … disappointed. Since he?s unable to consider every substitute before he fixes his choice on a cultural product, the consumer adopts …

Persistent link: https://www.econbiz.de/10008679997

Market and Impact Study Setting Up MMX Discount Store

Irimie, Sabina; Ionică, Andreea; Băleanu, Virginia; … - In: Annals of the University of Petrosani, Economics 8 (2008), pp. 273-284

The paper is focused on the following elements of the impact study’s content: social and economic features of the area and the social, economic and commercial impact. Currently we witness the materialisation of the research’s results by setting up such a store MMX DISCOUNT in the town of...

Persistent link: https://www.econbiz.de/10005403710

The regulation of the pharmaceutical retail market in the light of recent liberalization measures

Gaetano, Molica - In: Mercato Concorrenza Regole (2014) 1, pp. 69-100

Traendo spunto dai più recenti interventi di liberalizzazione in materia di distribuzione al dettaglio dei farmaci, l'articolo offre un'accurata ricostruzione della disciplina di settore, riflettendo sulla congruità delle scelte operate dal legislatore e sull'esistenza di sentieri ancora non...

Persistent link: https://www.econbiz.de/10011158002

Competition and market strategies in the Swiss fixed telephony market

Balmer, Roberto E. - International Telecommunications Society (ITS) - 2014

Fixed telephony has long been a fundamentally important market for European telecommunications operators. The liberalisation and the introduction of regulation in the end of the 1990s, however, allowed new entrants to compete with incumbents at the retail level. A rapid price decline and a...

Persistent link: https://www.econbiz.de/10011161180