This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …

retailers, along with their professional salespeople, have adopted the relationship marketing (RM) strategy in their selling …. The retailer’s strategy of relationship marketing (RM) is helping consumers take the ultimate decision in purchasing … quickly as possible, modern retailers use the relationship marketing strategy by considering the long term benefits of loyal …

This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …

The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of … study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview … of the concept, it suggests a cognitive approach to the measurement of involvement. It proposes as indicators the number …

disentangle the relationship between student satisfaction, involvement and learning outcomes drawing on Astin’s involvement theory … that student involvement can be as important as perceived service quality on explaining student’s cognitive learning …

seetwo product categories : a high involvement product and a low involvement one. …

Dynamism, creativity, involvement are features that are regularly praised by organizations committed to development … evidenced in a research conducted in Québec where areas like project making, involvement in the community, and interest into …

involvement) and familiarity, and the influence of familiarity on analysis and elaboration (two dimensions of expertise …

as the tool for differentiation strategy. Quality products and services are no longer sufficient for business …