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Corporate objective and marketing aim : what is the relationship?
Paley, Norton - In: California management review 11 (1968) 2, pp. 59-64
Persistent link: https://www.econbiz.de/10002608050
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The strategic marketing planner
Paley, Norton - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004104791
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The manager's guide to competitive marketing strategies
Paley, Norton - 1989 - 1. print.
Persistent link: https://www.econbiz.de/10004068186
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Marketing for the non-marketing executive
Elam, Houston G.; Paley, Norton - 1978
Persistent link: https://www.econbiz.de/10004773651
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Marketing Management - How Avery-Dennison used new products to rebound from a marketing flop.
Paley, Norton - In: Sales & marketing management 148 (1996) 5, pp. 40-42
Persistent link: https://www.econbiz.de/10006478589
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Marketing Management - Relationship marketing isn't just fluff, it's hard work.
Paley, Norton - In: Sales & marketing management 148 (1996) 3, pp. 30-33
Persistent link: https://www.econbiz.de/10006479082
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Marketing Management - Cooperation among all of a company's departments creates an environment for success.
Paley, Norton - In: Sales & marketing management 148 (1996) 1, pp. 22-23
Persistent link: https://www.econbiz.de/10006479926
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Marketing Management - Niche marketing can help upstart companies outmaneuver market leaders.
Paley, Norton - In: Sales & marketing management 148 (1996) 12, pp. 24-25
Persistent link: https://www.econbiz.de/10006480735
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Marketing Management - Customer feedback is the key to new product and market opportunities.
Paley, Norton - In: Sales & marketing management 148 (1996) 10, pp. 38-42
Persistent link: https://www.econbiz.de/10006481882
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Marketing Management - Using market segmentation to increase sales opportunities.
Paley, Norton - In: Sales & marketing management 148 (1996) 9, pp. 34-39
Persistent link: https://www.econbiz.de/10006482306