Morewedge, Carey K.; Holtzman, Leif; Epley, Nicholas - In: Journal of Consumer Research 34 (2007) 4, pp. 459-467
Consumption depletes one's available resources, but consumers may be unaware of the total resources available for consumption and, therefore, be influenced by the temporary accessibility of resource accounts. Consistent with this possibility, consumers in four experiments perceived a unit of...