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Revue française de gestion : hommes et techniques
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Dossier -- TIC et organisations - 2 Marchés électroniques - Prescription et interactivité dans l'achat en ligne
Stenger, Thomas
- In:
Revue française de gestion : hommes et techniques
(
2007
)
173
,
pp. 131-144
Persistent link: https://www.econbiz.de/10007941575
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Recherches et expériences - La prescription dans le commerce en ligne : proposition d'un cadre conceptuel issu de la vente de vin par Internet.
Stenger, Thomas
- In:
Revue française du marketing
(
2006
)
209
,
pp. 71-86
Persistent link: https://www.econbiz.de/10007944720
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