Parmentier, Guy; Rolland, Sylvie - Université Paris-Dauphine (Paris IX) - 2009
identity. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools … to build consumer identity. An exploratory qualitative technique was employed, using instant messaging with 34 immersive … another identity and operate a transfer, partial or total, from his real identity to the virtual one. The aim of the study is …
