Stremersch, Stefan; Lemmens, Aurélie - In: Marketing Science 28 (2009) 4, pp. 690-708
sheds light on the effects of regulatory regimes on new drug sales across the globe. Based on a time-varying coefficient … regulatory constraints investigated, i.e., manufacturer price controls, has a positive effect on drug sales. The other forms of … regulation such as restrictions of physician prescription budgets and the prohibition of direct-to-consumer advertising (DTCA …