//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer attitude towards sale...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
1
Vereinigte Staaten
1
Wirtschaftsgesinnung
1
advertising
1
alcohol
1
condoms
1
controversial products
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
23
Language
All
Undetermined
English
94
Author
All
Fam, Kim-Shyan
20
Yang, Zhilin
9
Richard, James E.
4
Hyman, Mike
3
Jozsa, Laszlo
3
Krisjanous, Jayne
3
Li, Yongqiang
3
Waller, David S.
3
Gazley, Aaron
2
Grohs, Reinhard
2
Waller, David
2
Biggemann, Sergio
1
Christy, Timothy
1
Chung, Kim-Choy
1
He, Jian
1
Holdsworth, David K.
1
Insch, Andrea
1
Merrilees, Bill
1
Meuli, Paul G.
1
Run, Ernest Cyril de
1
Su, Chenting
1
Zeng, Fue
1
Zhang, Annie
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JOBE
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Business Ethics
2
Journal of marketing management : MM
2
International marketing review
1
Journal of Business Research
1
Journal of East-West business
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing
1
Menschen im Entscheidungsprozeß
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
OLC EcoSci
19
RePEc
3
ECONIS (ZBW)
1
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store marketing: a strategic perspective
Fam, Kim-Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10008929961
Saved in:
2
Social concern and business decision-making in the United States
Richard, James E.
- In:
Menschen im Entscheidungsprozeß
,
(pp. 289-299)
.
1971
Persistent link: https://www.econbiz.de/10002682389
Saved in:
3
Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.
;
Zhang, Annie
- In:
Journal of marketing management : MM
28
(
2012
)
5
,
pp. 568-594
Persistent link: https://www.econbiz.de/10009966457
Saved in:
4
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.
;
Meuli, Paul G.
- In:
Journal of marketing management : MM
29
(
2013
)
5
,
pp. 698-719
Persistent link: https://www.econbiz.de/10010135409
Saved in:
5
Identifying likeable attributes: a qualitative study of television advertisements in Asia
Fam, Kim-Shyan
;
Waller, David S.
- In:
Qualitative market research : an international journal
9
(
2006
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10006011066
Saved in:
6
Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan
;
Yang, Zhilin
- In:
Journal of business research : JBR
59
(
2006
)
2
,
pp. 259-267
Persistent link: https://www.econbiz.de/10006713655
Saved in:
7
Confucian/Chopsticks Marketing
Fam, Kim-Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2010
)
3
,
pp. 393-398
Persistent link: https://www.econbiz.de/10008370187
Saved in:
8
Perceptions of Offensive Advertising Elements: A China-U.S. Comparison
Waller, David
;
Christy, Timothy
;
Fam, Kim-Shyan
- In:
Journal of East-West business
14
(
2008
)
3-4
,
pp. 325-344
Persistent link: https://www.econbiz.de/10008176821
Saved in:
9
Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10008254298
Saved in:
10
Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-Choy
;
Holdsworth, David K.
;
Li, Yongqiang
; …
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10008262087
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->