Il presente lavoro descrive il ruolo svolto dalla comunicazione organizzativa interna nelle comunità di consumo etico. Nello specifico, analizzando il caso dei Gruppi di Acquisto Solidale (GAS), questo lavoro evidenzia come vi sia la necessità di gestire in maniera adeguata la complessità...

Le organizzazioni imprenditoriali, lungi dall’essere per così dire gender blind o gender neutral, sono state per lungo tempo luoghi che riflettevano i valori maschili e le norme create dagli stessi uomini al comando. Oggi, invece, si impone un profondo ripensamento intorno alle dinamiche ed...

Despite the last decades have seen a progressive increase in environmental consciousness worldwide, market shares of green products are still rather low and a deep understanding of eco-friendly purchasing behaviour seems still a long way off. Adopting the Theory of Planned Behaviour and the...

Using real-life purchase behavior data of apparel and survey information, this study compares the Relationship Quality and the Theory of Planned Behavior models. The attitude towards the buying behavior, the subjective norm and perceived behavioral control (antecedents of the buying intention in...

Marketing research efforts across Eastern European countries continue growing since the introduction of market reforms in this region. Nonetheless, questions remain unanswered as to cross-cultural differences in Eastern Europeans' consumer behavior. The present research addresses this knowledge...

This paper investigates how ads for extensions can trigger different reactions with respect to consumers' attitudes towards new line and brand extensions of familiar brands. Using a structural equation model, the authors research the influence of attitude towards the ad (Aad), parent brand...