Purpose/value: With the growing complexity of organizations, it becomes increasingly important to tune the strategies of different business functions. In order to add maximum value to the organization, real estate strategies have to be aligned with corporate strategy. The purpose of this paper...

Purpose Service oriented organizations have difficulties finding evidence based office design suited for new ways of working. This study provides CRE managers with information on factors that influence the activities at workplaces in an activity based office environment, and can be used for...

In the current demand-driven European office markets, attracting new tenants is difficult. To limit vacancy rates, real estate managers are shifting focus. Besides finding new tenants they also try to retain current tenants through relationship marketing and customer intimacy strategies. The...

In this paper a conceptual model is set up with regard to stimulating innovation-output of employees through supplying them with the right Corporate Real Estate (CRE). Literature study confirms that the existing relationship between different levels of cooperation and innovation output is...

Purpose - In present day society, focused on innovation, knowledge sharing (KS) is essential. CREM needs to provide accommodation designed for people to meet more often and share both tacit and explicit knowledge. Most workplace descriptions do not provide quantitative information on how the...

Purpose – Nowadays the worker is the most important production factor for knowledge organisations, and thus Corporate Real Estate Managers (CREM) must focus on supporting employees. Modern work environments must be designed to meet their preferences for satisfaction and leveraging talent....

Purpose – Strategic thinking is a continuous process, alternating between thinking, planning and evaluating. Corporate Real Estate Management (CREM) needs to align their strategy and activities to corporate strategy during this entire process that the organisation goes through. Along the...

For CREM (Corporate Real Estate Management) to be able to deliver added value to its client organisation, it has to know 1) which CRE aspects influence its employees, processes, machinery, visitors, etc, 2) how these aspects influence performance and 3) how to measure and manage them. Analysis...

Nowadays, many companies try to attract customers by bundling all marketing efforts under a common corporate brand to reflect the organizationís identity. The principle of corporate branding suggests that the corporate brand ought to be thoroughly embedded throughout the entire company in order...

The aim of this study is to introduce the principles of Corporate Real Estate Management (CREM) within the municipal organization. It is presumed that, looking at the private sectorís accomplishments in this field, these principles will allow a city council to deploy their real estate in a more...