Madichie, Nnamdi O.; Nkamnebe, Anayo D. - In: World Review of Entrepreneurship, Management and … 6 (2010) 3, pp. 229-243
This paper traces the emergence, growth and development of an inconspicuous and unconventional business cluster in an emerging market context. Located at a single building in Onitsha, a market town in eastern Nigeria, '51 Iweka Road' has become the most famous address in the marketing and...