Laeequddin, Mohammed; Sahay, B. S.; Sahay, Vinita; … - In: International Journal of Information Systems and Supply … 4 (2011) 1, pp. 60-76
Over many years, researchers from social science and management have argued that to develop sufficient trust between potential supply chain partners, a useful starting point is to develop strategies for encouraging perceptions of trustworthiness. Conversely, marketing theorists and practitioners...
