We develop an integrated/hybrid optimization model for configuring new products' supply chains while explicitly considering the impact of demand dynamics during new products' diffusion. The hybrid model simultaneously determines optimal production/sales plan and supply chain configuration. The...

Applying agent-based modeling and simulation (ABMS) methodology, this paper analyzes the impact of alternative production–sales policies on the diffusion of a new generic product and the generated NPV of profit. The key features of the ABMS model, that captures the marketplace as a complex...