Small firms are not adopting the Internet with the same speed their larger counterparts do, although it could offer many advantages to them. This study explores several factors that influence small businesses in their choice of Internet use (e.g. benefits and barriers). The main barriers to...

Whereas many research studies have focused on website features triggering consumer trust in e-retailing, so far no study has attempted to identify all psychological antecedents of trust, i.e. what exactly “happens” in the consumer’s mind before or while the person decides to trust...