Extending our understanding of the effects of perceived product creativity, this study contributes to the literature by empirically investigating the influence of cultural values on the relationship between the creativity dimensions of novelty and meaningfulness and intention to buy. Schwartz's...

<em>La propensione al comportamento imitativo delle imprese: una revisione critica</em> - What drives imitation among firms? A literature review by Andrea Ordanini, Gaia Rubera, Robert De Fillippi The management literature is paying increasing attention to the phenomena of imitation. However, there are...