In the general framework of globalization and internationalization, the paper focuses on the advertising strategies adopted by top companies in the luxury sector. The article reports on the preliminary data of a study to determine the importance of local culture in advertising content by...

The objective of this paper is to provide an analytical framework to study the whole process of diffusion of innovations, new products or ideas: we take into account knowledge transfer in a complex society, decisional process for adoption and key features in the spread of new technologies. For...

In the context of diffusion of innovations, we propose a probabilistic model based on interacting populations connected through new communication channels. The potential adopters are heterogeneous in the connectivity levels and in their taste for innovation. The proposed framework can model the...

Since Markowitz (1952) formulated the portfolio selection problem, many researchers have developed models aggregating simultaneously several conflicting attributes such as: the return on investment, risk and liquidity. The portfolio manager generally seeks the best combination of stocks/assets...

Abstract: Knowledge and technological change or innovation are key drivers of economic growth in the knowledge-based economy (KBE). Although the US economy is traditionally cited as the model, there are other technology frontier examples, such as Canada, arising from strong linkages among firms,...

The aim of this paper is to present an approach for solving the Stochastic Multi-Objective Programming (SMOP) through the Goal Programming (GP) model. We introduce a deterministic equivalent formulation and we show how GP can provide solutions to SMOP. The proposed method will be illustrated...

The present paper focuses on the innovation process in the computer science industry in Italy during the eighties. We choose a representative case study, the Olivetti Group. During the eighties, Olivetti stepped up its growth with international acquisitions, agreements and alliances, as well as...

The thinking style profile is the basis of two important organizational processes (problem-solving and decision-making) and as such impacts significantly on company performance. The paper explores the thinking styles of Chinese and Australian managers and their reported preferences. Quantitative...

In this paper we focus on the relation between product quality and information, which let us distinguishing search and experience goods. We show how literature has studied the way firms signalling the high quality of their products/services: introductory discount pricing, strong advertising...