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This paper presents a model that considers the interface between marketing and production decisions in a channel of distribution of industrial goods comprised of a manufacturer and a distributor. The key issue investigated is the nature of the coordination within the channel in light of an...
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We model joint production-marketing strategies for two firms with asymmetric production cost structures in competition. The first firm, called the "Production-smoother," faces a convex production cost and a linear inventory holding cost. The second firm, called the "Order-taker," faces a linear...
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