Kraus, Sascha; Ambos, Tina C.; Eggers, Felix; Cesinger, … - In: Journal of Business Research 68 (2015) 7, pp. 1501-1505
This study examines top managers’ risk perceptions in internationalization decisions. 126 CEOs and top managers responsible for internationalization in companies with headquarters in Germany, Switzerland, or Austria took part in our experiment. Applying random utility theory in a conjoint...