L. George and C. Hogendorn, presented at the 11th Workshop on Media Economics, which was held at the Recanati Business …

This paper examines the effect on productivity of having more near advertising agency neighbors and hence better … advertising agencies trade-off the higher rent costs of being in bigger clusters nearer “centers of action”, against the lower …

This paper provides a model of knowledge sharing and networking among single unit advertising agencies and investigates …

marketing to attract online audiences. The aim of this study is to understand the implications of news organizations’ adoption …

We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … changes, an emerging economics literature focuses on the allocative and welfare implications of this new media landscape. This … market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …