Flow is a construct imported in marketing research from social sciences in order to examine consumer behavior in the online medium. The construct describes a state of deep involvement in a challenging activity, most frequently characterized by high levels of enjoyment, control and concentration....

La reducción de la siniestralidad laboral y la mejora de la competitividad empresarial requiere la implantación de un sistema de gestión de la seguridad y salud laboral que promueva comportamientos seguros y la implicación personal de los trabajadores en actividades vinculadas con su...

Practitioners frequently use taboo themes in ads but the subject of taboo has received little attention in advertising research. This article proposes a new conceptualization and measure of consumer perception of taboo in advertising. Using the new measure, an empirical study reveals that –...

Along with other affective and emotional dimensions, passion is at the heart of entrepreneurship. Yet past research on entrepreneurial passion (EP) has been hindered by the lack of a sound measurement instrument. Through a series of empirical studies conducted with samples from relevant...

The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity. Through several studies, we explore the...

Sponsorships are a critical resource for nonprofit community sport organizations (CSOs) that are increasingly experiencing pressure to generate funding beyond their traditional source of membership revenues. In order to optimize this alternative source, it is important to understand the nature...

The purpose of this study was to develop and validate the Immigrant Parental Stress Inventory (IPSI), with which social service professionals working with immigrant families can easily assess stress experienced by immigrant parents within their two distinctively different language and cultural...

Locus of control has been extensively examined in entrepreneurship research, but with mixed results. This may be due to measurement issues, such as the widespread use of Rotter’s (<CitationRef CitationID="CR65">1966</CitationRef>) general locus of control scale, which is not domain specific. Not surprisingly, Rotter’s scale has been...</citationref>

In this paper, we have studied the range of Strategic Human Resource Management (SHRM) practices prevalent in the Indian IT industry through content analysis of the Chairperson's speech and Directors' report in the annual reports of 100 IT companies. A scale for strategic human resource...