E-marketing evolved from a comparatively isolated group of "dot-com" firms to a mainstream marketing channel activity. This progress has also influenced customers and their "e-behavior" in the process. This study reviews the literature from information systems and marketing and uses...

What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the 'Golden Age of Advertising' is examined and analyzed herein. Specifically, using ad man Don Draper--protagonist of...

We describe a newly established research project called SoftLab in the area of computational science and computational engineering. The SoftLab project attempts to link physical laboratory experimentation with computer control and simulation to provide a virtual laboratory for computational...