Similar Search Results

Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications

Grönroos, Christian; Ravald, Annika - Hanken Svenska Handelshögskolan - 2009

The discussion of a service-dominant logic has made the findings of decades of service marketing research a topic of … interest for marketing at large. Some fundamental aspects of the logic such as value creation and its marketing implications … are more complex than they have been treated as so far and need to be further developed to serve marketing theory and …

Persistent link: https://www.econbiz.de/10008540911

Marketing-Theorie : Eine Einführung

Kuß, Alfred - 2009

Persistent link: https://www.econbiz.de/10004933126

THEORY CONSTRUCTION IN MARKETING : SOME THOUGHTS ON THINKING / GERALD ZALTMAN ; KAREN LEMASTERS ; MICHAEL HEFFRING

Zaltman, Gerald; Lemasters, Karen; Heffring, Michael - 1982

Persistent link: https://www.econbiz.de/10004763840

Kritik der Markttheorie

1975

Persistent link: https://www.econbiz.de/10004857210

Die hundertjährige Geschichte des Marketing in Deutschland

Sabel, Hermann - 1998

Persistent link: https://www.econbiz.de/10004292369

Changing the course of marketing : alternative paradigms for widening marketing theory

Dholakia, Nikhilesh (contributor) - 1985

Persistent link: https://www.econbiz.de/10004059945

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt ; [Proceedings of the 10. Paul D. Converse Symposium held at the Univ. of Illinois,...

Andreasen, Alan R. (contributor) - 1979

Persistent link: https://www.econbiz.de/10004064481

Mieux comprendre la valeur phénoménologique du multicanal bancaire : le segment grand public

Goudey, Alain; Julien, Anne - Université Paris-Dauphine (Paris IX) - 2011

The purpose of this article is to acquire in-depth knowledge of how customers use multichannel financial services. In line with the service dominant logic research stream and using a phenomenological framework, we analyse the perceived value of customers in the context of each type of service....

Persistent link: https://www.econbiz.de/10011082444

Service-dominant logic and procurement in Africa: lessons learned from a development agenda in Ghana

Dza, Mawuko; Fisher, Ron; Gapp, Rod - In: International Journal of Economic Policy in Emerging … 6 (2013) 2, pp. 141-157

A little over a decade now, there have been sweeping procurement reforms in most developing countries. The orchestrators of these reforms - mostly the World Bank and other international financial institutions, have cited financial mismanagement and the lack of transparency in public financial...

Persistent link: https://www.econbiz.de/10010816406

Using practice theory to analyse value propositions and value facilitation in self-reliance training

Ellway, Benjamin P.W. - In: International Journal of Services, Economics and Management 6 (2014) 2, pp. 181-192

This paper analyses how a transformative service provider delivers self-reliance training in an attempt to improve well-being. The training process is examined for value propositions and value facilitation from the production phase of value creation in service-dominant (SD) logic. The analysis...

Persistent link: https://www.econbiz.de/10010781575