Showing 1 - 10 of 18
Persistent link: https://www.econbiz.de/10007383384
Persistent link: https://www.econbiz.de/10007285846
Persistent link: https://www.econbiz.de/10007287940
Persistent link: https://www.econbiz.de/10006809458
Persistent link: https://www.econbiz.de/10009819234
Persistent link: https://www.econbiz.de/10008899217
Persistent link: https://www.econbiz.de/10005474135
Although service guarantees have enjoyed wide popularity as marketing tools and brought impressive results for firms, it is still not clear whether different types of service guarantees have similar effects on consumers' pre-purchase evaluations of differently priced services. To answer this...
Persistent link: https://www.econbiz.de/10010973426
Persistent link: https://www.econbiz.de/10008170339
Persistent link: https://www.econbiz.de/10008334542