«Mobile marketing» implies a new model of marketing that uses newmultimedia and connection tecnologies to observe and analyse choicesand behaviors of end users while engaging them in social and interactiveexperiences which result in added value product and services.Based upon these...

User experience research in the field of human-computer interaction tries to understand how humans experience the interaction with technological artefacts. It is a young and still emerging field that exists in an area of tension. There is no consensus on how the concept of user experience should...

This paper addresses three different approaches which can be employed to adequately answer different questions faced by product developers. These approaches differ in the ways users themselves are involved in developing the "real" user perspective. In participatory design, products and product...

Background: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. Objectives: This paper has the main purpose combine efforts in...

Think Aloud is cost effective, promises access to the user’s mind and is the applied usability technique. But keep talking is difficult, besides, the multimodal interface is visual not verbal. Eye-tracking seems to get around the verbalisation problem. It captures the visual focus of...

Limited driving range is an obstacle to adoption of electric vehicles (EVs). We examine from a self-regulation perspective the psychological dynamics underlying individual reference values for three different types of range constructs. In a 6-month field trial 40 EVs were leased to a sample of...

Research in sociology of tourism indicate that people increasingly engage in cultural activities. They search for enjoyment and authentic experiences. Meanwhile, cultural places such as museums tend to rely on Information Technologies (IT) to support the exhibition of cultural artifacts and...

Museums increasingly rely on technology as a guarantee of enhanced visitor experience. However, both in Information Systems and Museology research, little attention has been paid to the evaluation of user experience (UX) with technologies in cultural heritage environments. This paper reports...

The paper treats the process of the creation of a web application optimal output for mobile devices in the form of a responsive layout with focus on the agrarian web portal. The utilization and testing of user experience (UX) techniques in four steps - UX, research, design and testing - were of...