The events are essential in the power generation of brands and in managing experience for target audience. In a global society in which "differentiate yourself" and "be unique" means everything, brands are in their moment of glory. The purpose of this paper is to show how public relations help...

Most Romanian economic actors are affected by major changes in macroeconomic policy, domestic economic and financial crisis and unstable legislative and fiscal framework. In this situation, the importance of the insurance market should be reconsidered in order to properly manage the various...

Information and communication technologies are designed to support and anticipate the continuing changes of the information society, while outlining new economic, social and cultural dimensions. We see the growth of new business models whose aim is to remove traditional barriers and improve the...

The goal of this article is to propose a new technical approach regarding the “e-wallet” concept. Although the “e-wallet” concept has many implementations, we consider that we can improve the present level of knowledge by joining the Near Field Communication technology and the...

The introduction of new materials as Power Point presentations are the most convenient way of teaching a course or to display a scientific paper. In order to support this function, most schools, universities, institutions, are equipped with projectors and computers. For controlling the...

During the last years, the evolution of mobile applications allowed the developers to become more and more creative. In this way, we can imagine many applications models with a real impact in the real life. In this article we are trying to present a case study for a monitoring sys-tem using the...

Mobile devices and applications are becoming increasingly present in everyday life and they represent an important success factor in business. Through this work we aim to provide end users a significant increase in the level of contextual information using the Android platform for mobile appli-...