Luigi, Dumitrescu; Oana, Stanciu; Mihai, Tichindelean; … - In: Far East Journal of Psychology and Business 7 No 3 Paper 3 June (2012) 3, pp. 26-36
The hyper-competition on the higher education market forces universities to focus their creativity and resources towards a unique and valuable asset called network marketing. The existence of such a network, consisting of customers, university and community partners, involves the use of a...