BLEŠIĆ, Ivana; PIVAC, Tatjana; STAMENKOVIĆ, Igor; … - In: Revista de turism - studii si cercetari in turism / … 18 (2014) 18, pp. 8-15
The decision to visit a festival or an event is a directed activity initiated by a wish to fulfil certain cultural need. Although motives only represent one of the variables describing visitor behaviour (besides learning, cultural conditioning and social influences), they form a crucial point...