Narrow search
Showing 1 - 10 of 6,259
Cover Image
A Methodology to Model Water Demand based on the Identification of Homogenous Client Segments. Application to the City of Barcelona
Fontdecaba, Sara; Grima, Pere; Marco, Lluís; Rodero, … - In: Water Resources Management 26 (2012) 2, pp. 499-516
Water management has become a vital concern for both water supply companies and public administrations due to the importance of water for life and current scarcity in many areas. Studies exist that attempt to explain which factors influence water demand. In general, these studies are based on a...
Persistent link: https://www.econbiz.de/10010997384
Cover Image
МАРКЕТИНГОВАЯ СТРАТЕГИЯ ИНТЕГРАЦИИ КАК УСЛОВИЕ МОДЕРНИЗАЦИИ ЛИФТОВОГО ХОЗЯЙСТВА
ВЛАДИМИРОВНА, ЗАМЛИНСКАЯ ОЛЬГА - In: Бизнес Информ (2013) 3, pp. 405-410
В статье обоснован выбор маркетинговой стратегии украинских предприятий лифтового оборудования, которая дала бы возможность обеспечить им экономический рост...
Persistent link: https://www.econbiz.de/10011215835
Cover Image
Marketing Strategy of Integration as a Condition of Modernisation of the Lift Industry
Zamlinskaya Olga V. - In: Business Inform (2013) 4, pp. 405-410
The article justifies selection of a marketing strategy of Ukrainian companies of lift servicing, which would provide an opportunity to ensure their economic growth and modernisation. Having analysed literature, it systemises features of classification of marketing strategies and identifies new...
Persistent link: https://www.econbiz.de/10010671884
Cover Image
Segmenting the mature travel market by motivation
Wang, Yawei; Zhang, Yanli; Xia, John; Wang, Zhongxian - In: International Journal of Data Analysis Techniques and … 1 (2008) 2, pp. 193-209
The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above)...
Persistent link: https://www.econbiz.de/10008563406
Cover Image
An expenditure patterns segmentation of the music festivals' market
Carneiro, Maria Joao; Eusebio, Celeste; Pelicano, Marisa - In: International Journal of Sustainable Development 14 (2011) 3/4, pp. 290-308
The importance of festivals is increasing in the tourism industry. Festivals are considered to be important generators of economic benefits. The aims of this paper are to segment the market of two music festivals that took place in two regions of Portugal (Oporto and the Coast of Alentejo)...
Persistent link: https://www.econbiz.de/10010691743
Cover Image
Segmenting the mature travel market by motivation
Wang, Yawei; Zhang, Yanli; Xia, John; Wang, Zhongxian - In: International Journal of Data Analysis Techniques and … 1 (2008) 2, pp. 193-209
The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above)...
Persistent link: https://www.econbiz.de/10005544017
Cover Image
Are There Cognitive Dissonance Segments?
Soutar, Geoffrey N.; Sweeney, Jillian C. - In: Australian Journal of Management 28 (2003) 3, pp. 227-249
Cognitive Dissonance has interested consumer researchers for many years. Until recently, however, there has not been an accepted consumer dissonance scale. Using a recently developed scale, the present study examined the presence of dissonance segments in two customer samples, in which a...
Persistent link: https://www.econbiz.de/10010769348
Cover Image
NEW APPROACHES TO CUSTOMER BASE SEGMENTATION FOR SMALL AND MEDIUM-SIZED ENTERPRISES
Raluca-Cristina, Meleanca - In: Annals of Faculty of Economics 1 (2012) 2, pp. 848-854
The primary purpose of this paper is to explore current praxis and theory related to customer segmentation and to offer … result of the research consists in an original approach to customer base segmentation, which combines aspects belonging to … segmentation approach lies in the fact that, even though smaller enterprises are in most economies the greatest in number compared …
Persistent link: https://www.econbiz.de/10010617384
Cover Image
Spanish Tourist Behaviour: A Specific Objective-base Segmantation
González, Pablo Rodríguez; Molina, Oscar - Volkswirtschaftliche Fakultät, … - 2009
Andaluz, SA. The objective of the paper is to develop a statistical segmentation or typology of Spanish tourists based on …
Persistent link: https://www.econbiz.de/10008678283
Cover Image
USING THE RESIDENTS’ PROFILE AS POTENTIAL TOURISTS IN TOURIST MARKET SEGMENTATION: THE CASE OF MURES COUNTY, ROMANIA
OROIAN, Maria; RATIU, Ramona-Flavia; GHERES, Marinela - In: Academica Science Journal, Economica Series 1 (2013) 2, pp. 21-34
of statistical market segmentation based on tourist behavior measured in the survey, using as predictors the frequency of …
Persistent link: https://www.econbiz.de/10011144397