Dans cette communication, on présente les résultats d’une recherche entreprise sur la sélection d’un corpus d’articles qui se rapporte à l’approche basée sur les ressources. On cherche à y mettre de l’ordre de même que l’on propose une typologie qui permettra de faire le point...

The growing number of academic studies about online customer loyalty shows that diversity, if not divergence, exists regarding the measurement and conceptualization of online loyalty. By multiplying the theoretical foundations for the study of online loyalty, researchers have identified...

This article examines the organizational, structural, and strategic factors that can speed up or slow down the adoption of E-banking innovations by financial institutions in the Lebanese market. A conceptual model is developed based on a review of the major innovation adoption theories and other...