Ahmed, Md. Tanveer; Kwon, Changhyun - In: European Journal of Operational Research 219 (2012) 2, pp. 477-487
We consider online display advertisement publishers who maximize the revenue by optimal pricing in an oligopoly setting. Each publisher interacts with others through setting cost-per-impression (CPM) that affects the demand for everyone. Using the pseudoconcavity of the objective function, we...