Gino, Francesca; Desai, Sreedhari D. - Harvard Business School, Harvard University - 2011
moral purity and to behave prosocially. In Experiment 1, participants instructed to recall memories from their childhood … effect was mediated by self-reported feelings of moral purity. In Experiment 2, the same manipulation increased the amount of … Experiment 3, participants who recalled childhood memories judged the ethically-questionable behavior of others more harshly …