Sharif, Arshian Aslam; Bukhari, Syed Waqas - In: Journal of Management Sciences 1 (2014) 1, pp. 49-60
The purpose of this paper is to examine the determinants of brand equity of QMobile users. A random survey was taken using a systematic sampling of colleges and universities in a metropolitan city, Karachi, Pakistan. The questionnaire was used to collect data. The impact of each determinant was...