Narrow search
Showing 1 - 5 of 5
Cover Image
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
Peck, Joann; Barger, Victor A.; Webb, Andrea - In: Journal of consumer psychology : the official journal … 23 (2013) 2, pp. 189-196
Persistent link: https://www.econbiz.de/10010094815
Cover Image
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James; Schibrowsky, John A.; Schultz, Don E. - In: Journal of advertising research 46 (2006) 2, pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
Cover Image
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, … - In: Journal of advertising research 44 (2004) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
Cover Image
Do state motor fuel sales-below-cost laws lower prices?
Skidmore, Mark; Peltier, James; Alm, James - In: Journal of Urban Economics 57 (2005) 1, pp. 189-211
Persistent link: https://www.econbiz.de/10005540836
Cover Image
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
ZAHAY, DEBRA; PELTIER, JAMES; SCHULTZ, DON E.; GRIFFIN, … - In: Journal of Advertising Research 44 (2004) 01, pp. 3-18
Persistent link: https://www.econbiz.de/10005425145