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Refuting fear in heuristics and in recycling promotion

Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 104-111

Persistent link: https://www.econbiz.de/10008378568

Comparing promoter and employee attributions for the causes of firm failure: the case of an Indian petrochemical company

Gok, Kubilay; Deshpande, Sameer; Deshpande, Anant P.; … - In: The international journal of human resource management 23 (2012) 12, pp. 2576-2597

Persistent link: https://www.econbiz.de/10009963075

Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study

Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417

Persistent link: https://www.econbiz.de/10010169601

Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles

Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-304

Persistent link: https://www.econbiz.de/10009797482

Comparing adolescent-focused obesity prevention and reduction messages

Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of Business Research 63 (2010) 2, pp. 154-160

Drug abuse, smoking, and disordered eating literature reveal that some health promoting messages can induce unintended or harmful effects on the target audience. Scholars recommend careful messaging in social marketing campaigns, by shifting the focus away from health outcomes. This study tests...

Persistent link: https://www.econbiz.de/10008499491